You probably poured lots of time and effort into making your website look great. Maybe you paid a lot of cash to get it just right. But there’s a problem. Nobody is taking the bait. There was no magical spike in profits the day you launched it. You think, “What’s the point of this website if it doesn’t get me more customers?”
That’s understandable. But the truth is the website is doing its job, you’re not doing yours. Your website is just an advert for your business. It’s a blank canvas that you can use to send any message you want. If nobody is listening, it’s because the message is wrong. But your website can be rescued if you avoid some fatal errors.
Send a clear message
There’s an old copywriting adage: “say one thing and one thing only”. That’s good to keep in mind when writing for the web. People hardly read online, they scan. So you have to get your message across clearly.
Make sure your customers know what you’re asking them to do. It doesn’t matter if you’re asking them to subscribe to your newsletter or buy a product, make sure the request is loud and clear. » Read more: Stop Killing Your Business With Bad Website Content
