Strategies and Tricks in Business Planning

January 19th, 2012 by admin No comments »

You plan to open a new home business or a bakery business and you already know your target customers. More so, you also anticipated your projected income and the needed capital to start the business. Are these the only elements needed to successfully open a new company? You are wrong because there are lots of elements and factors that you should consider to create a viable business enterprise.

One of the vital elements needed in opening a new business is the creation of a business plan. Despite its importance, some neophyte businessmen or entrepreneurs overlooked its significance and failed to formulate an efficient and effective business plan.

Formulating a business plan does not need to be stressful and tedious. Even though there are lots of documentation and paper works involved, you should stretch your patience a little further because these are needed in the success of your business endeavor. Despite the importance of these documents, some neophyte businessmen skip this step because they believed it is menial and unimportant. They failed to ponder that proper documentation is needed for record purposes and for registering your firm to the Security and Exchange Corporation (SEC) and in filing the articles of incorporation. They should remember that business plans are not mere documents that should be dumped and disregarded, but these are vital documents that guides the company in the whole duration of its journey. They should bear in mind that these documents will help them adjust things, will improve the business and will avoid costly flaws. These documents are also needed in getting additional funding from banks, financial institutions and investors.

One of the pivotal steps in opening a new business is the preparation of a business plan. To avoid the stress associated with it, you should familiarize the format and vital components of a business plan before formulating your own. Having an overview of the document not only hastens the process, but you can easily detect flaws and loopholes. Be sure to decided what elements are needed to create an attractive, effective and efficient business plan that has the potential to lure additional investors.

Below are the essential steps in preparing your own business plan:

1. You should formulate your own executive summary. This section provides an overview of the company, the owners, shareholders, objectives and goals. In this section, you should clearly state the primary purpose of opening the company. Be sure to be concise and effective with your description.

2. The next step is to write the organizational structure. In this section, you can provide a flowchart which showcases the top management and the rank and file. It should be clear enough to show the hierarchy of position and the chain of command.

3. Marketing plan – In this section, you can describe methods and techniques on how you can profit from the products and services you have. You can include the marketing channel you intend to use.

4. Competitive analysis – In this part, you should clearly show your strengths and weaknesses and your competitors as well. Describe briefly how you can transform your competitors’ weaknesses into an effective marketing plan that work on your advantage.

5. Operation and management plan – In this section, you should describe the operation of the company, labor costs, cost of goods sold and overhead costs.

6. Financial analysis – In this section, you should include financial statements, cash flow and other reports pertaining to the financial aspect of the firm.

Bear in mind that the steps mentioned beforehand are just benchmarks to help you formulate your own business plan. When creating your own, be sure to keep it flexible so you can make the needed changes and amendments to keep abreast with the latest business trends.

Mabel Miles likes to share information on strategic plan template and bar business plan template as well as a host of additional services.

Corporate Strategic Planning

January 19th, 2012 by admin No comments »

I would like to share the definition about the corporate strategic planning and competitive advantage. They are mandatory for all big, middle, at least settled company/ institutions to make a sustainable and going concern business.

1) Strategic Planning is the managerial process of developing and maintaining a strategic fit between the organization’s objectives and resources and its changing market opportunities.

2) Strategic Marketing is “a series of integrated actions leading to a sustainable competitive advantage”

- John Scully-

3) Corporate Mission is broad purposes of the organization, driven by heritage and environment.

4) Corporate Objectives is a long range purpose.

5) Corporate Goal is a measurable objective of the business.

6) Strategic Business Unit (SBU) is a set of product lines for which a business or marketing strategy should be designed.

Now about competitive advantage is:

1) “Competitive advantage is a company’s ability to perform in one or more ways that competitors cannot or will not match.”

-Philip Kotler-

2) “If you don’t have a competitive advantage, don’t compete.”

-Jack Welch-

Now is the discussion about the Corporate Strategic Planning:

Entrepreneurs and business managers are often so preoccupied with immediate issues that they lose sight of their ultimate objectives. That’s why a business review or preparation of a strategic plan is a virtual necessity. This may not be a recipe for success, but without it a business is much more likely to fail. A sound plan should:

* Serve as a framework for decisions or for securing support/approval.

* Provide a basis for more detailed planning.

* Explain the business to others in order to inform, motivate & involve.

* Assist benchmarking & performance monitoring.

* Stimulate change and become building block for next plan.

For inspiration (and a few smiles), have a look at some of the quotations and examples of bad advice included in other pages!

A strategic plan should not be confused with a business plan. The former is likely to be a (very) short document whereas a business plan is usually a much more substantial and detailed document. A strategic plan can provide the foundation and frame work for a business plan. For more information about business plans, refer to How to Write a Business Plan, Insights into Business Planning and Free-Plan: Business Plan Guide & Template.

A strategic plan is not the same thing as an operational plan. The former should be visionary, conceptual and directional in contrast to an operational plan which is likely to be shorter term, tactical, focused, implementable and measurable. As an example, compare the process of planning a vacation (where, when, duration, budget, who goes, how travel are all strategic issues) with the final preparations (tasks, deadlines, funding, weather, packing, transport and so on are all operational matters).

A satisfactory strategic plan must be realistic and attainable so as to allow managers and entrepreneurs to think strategically and act operationally